FamilyPoints ICO Review

FamilyPoints

Based on our extensive experience in one of the largest parenting markets in the world, China, underpinned by a team with experience in parenting education, and with industry disruptors like Alibaba, Houzz, and numerous other manufacturing experts, the FamilyPoints platform aims to reinvent the parenting industry and transform market inefficiencies into advantages for parents.

FamilyPoints is being created to tackle multiple problems in the traditional maternity and baby industry as it exists today. The entire ecosystem is built around three core values which fundamentally undermine the problems parents face today.

First, the platform allows users to earn substantial rewards and savings while purchasing the goods and services that are essential in providing good quality childcare. By working directly with selected producers and brands, we eliminate the price of marketing and product discovery and return those costs as rewards to platform users in the form of FamilyPoints points.

Second, the platform’s integration with blockchain is absolutely vital in establishing a system of trust. Parents around the world, especially those who are first time parents, use multiple sources of information when it comes to products and services that their babies need. A recent problem with information, however, is that there is no clear way to trust it. This is a huge problem because no one wants to risk putting their child in harm’s way due to false information. By using blockchain technology, FamilyPoints solves a core problem in the industry. Reviews of products and services on the platform are truly independent, verifiable by thousands of other sources, and, most importantly, cannot be influenced or tampered with by a third party.

The blockchain ledger that FamilyPoints is creating will eventually become the foundation against which all products and services will be judged. This technology can be scaled across industries so that trust can be established in any system. Manufacturers and service providers will have a higher hurdle to clear and will no longer be able to mislead consumers around the world, a problem that is becoming increasingly pervasive in this day and age.

Finally, the platform leverages the rewards a customer can earn and a system which ultimately promotes the best products and services to provide parents with a positive educational impact. The platform helps parents with their educational needs in two ways: through a decreased budget requirement because of the rewards structure, and through greater choices in education through the various services that the platform provides.

Our ecosystem turns the high markup model on its head by giving back the cost savings we create to end users and providing an environment where those users have the ability to invest in the education of their children.

THE MISSION

THE PROBLEM WE SOLVE

Market Problem

High markups
Too many fake reviews
Parents cannot afford to spend on education
Advertisement-driven communities

The FamilyPoints Solution

Eleminate excessive markups and pass the savings to parents
Genuine reviews powered by community upvotes
Provide parents with educational opportunities
Value driven community

FamilyPoints Platform

The FamilyPoints platform is a website where customers can buy Mother and Baby products and earn and spend points. Points come to customers from purchases or as rewards based on customer activity within the platform: leaving content or receiving upvotes for his content for example. Customers can spend their points within the platform by purchasing Platform education services and upvoting for other customers product reviews.

The first stage of shopping in both the traditional and FamilyPoints scenarios are the same: the customer logs onto a platform to purchase a product, for example, a toy, by browsing different categories, brands, reviews, and ratings.

FamilyPoints Token

FamilyPoints’s Token Generation Event (TGE) is designed with a clear and transparent structure. The TGE will be done through a proprietary wallet which is secured with twofactor (2FA) authentication. The entire TGE is scheduled to take place over four weeks. However, there will be a short, closed pre-sale held prior to the TGE.